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Jute Market Overview: Jute production in India 2024

Selim Reza Avatar
Selim Reza
November 17, 2024
Jute Market Overview: Jute production in India 2024

Table of Contents

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  • 1. Current Trends in the Jute Market (2025)
    • A. Growing Demand for Eco-Friendly Products
    • B. Expanding Applications
    • C. Geographical Growth
    • D. Technological Innovations
    • E. Policy Support
  • 2. Key Jute Products in the Market
    • A. Packaging
    • B. Textiles
    • C. Handicrafts
    • D. Construction
    • E. Agriculture
  • 3. Key Players in the Global Jute Market
    • A. Leading Producers
    • B. Prominent Companies
    • C. Small and Medium Enterprises
  • 4. Challenges in the Jute Market
    • A. Climatic Dependency
    • B. Competition
    • C. Quality Control
    • D. Limited Awareness
  • 5. Future Prospects of the Jute Market
  • Jute production in India 2024
  • Jute industry economic discussion
  • Economic Contributions
  • Challenges
  • 1. Production Challenges
  • 2. Processing and Manufacturing Issues
  • 3. Market and Economic Barriers
  • 4. Policy and Institutional Challenges
  • 5. Environmental Concerns
  • Way Forward
  • Future Prospects
  • 1. Growing Demand for Eco-Friendly Products
  • 2. Diversification of Applications
  • 3. Technological Advancements
  • 4. Supportive Policies and Investments
  • 5. Export Opportunities
  • 6. Circular Economy and Sustainability Goals
  • Challenges to Address
  • Conclusion

Jute Market Overview: Jute production in India 2024

The global jute market is rapidly growing, driven by increasing demand for eco-friendly and sustainable materials. Jute, known as the “golden fiber,” has become a cornerstone of various industries, such as textiles, packaging, agriculture, and home décor. As environmental consciousness rises, the jute market is poised for significant expansion, with countries emphasizing sustainability in production and consumption.

1. Current Trends in the Jute Market (2025)

A. Growing Demand for Eco-Friendly Products

  • The shift away from single-use plastics has increased the demand for jute-based products.

  • Eco-conscious consumers prefer biodegradable and renewable materials, boosting the jute market.

B. Expanding Applications

  • Jute is now widely used in fashion, furniture, automotive interiors, and construction.

  • Blending jute with other fibers like cotton or hemp has opened new markets for composite materials.

C. Geographical Growth

  • Top Producers: India and Bangladesh dominate the global jute production, accounting for over 90% of supply.

  • Emerging Markets: Africa and Southeast Asia are investing in jute cultivation and export.

D. Technological Innovations

  • Advancements in processing technology have improved the quality and usability of jute products.

  • Research into jute-based bioplastics and composites is underway, offering exciting growth prospects.

E. Policy Support

  • Governments in India, Bangladesh, and other jute-producing countries are promoting jute cultivation through subsidies and policies to reduce reliance on non-biodegradable materials.

2. Key Jute Products in the Market

A. Packaging

  • Jute sacks and bags are widely used for agricultural commodities like rice, coffee, and grains.

  • Lightweight and durable, these products are a sustainable alternative to plastic packaging.

B. Textiles

  • Jute is used in making burlap, hessian, and twill fabrics for fashion and industrial applications.

  • Blended fabrics with cotton and wool are becoming popular in the apparel industry.

C. Handicrafts

  • Jute-based home décor, rugs, baskets, and wall hangings are sought after for their rustic charm and sustainability.

D. Construction

  • Jute geotextiles are used in erosion control, road construction, and land reclamation.

  • Jute-reinforced materials are gaining traction in the construction industry.

E. Agriculture

  • Jute mats and nets are used as mulching materials and soil erosion preventers in agriculture.

  • Biodegradable jute products are being developed for seed protection and plant growth.

3. Key Players in the Global Jute Market

A. Leading Producers

  1. India: The largest producer and exporter of raw jute and jute goods.

  2. Bangladesh: A key supplier of high-quality jute products, especially for export markets.

B. Prominent Companies

  • Gloster Limited (India)

  • Ludlow Jute & Specialties Ltd. (India)

  • Janata Jute Mills Ltd. (Bangladesh)

  • Dundee Jute Industries (Global supplier)

C. Small and Medium Enterprises

  • Numerous small enterprises in rural areas produce handcrafted jute products, often supported by government initiatives.

4. Challenges in the Jute Market

A. Climatic Dependency

  • Jute cultivation relies heavily on favorable weather, and erratic climatic conditions can disrupt production.

B. Competition

  • Synthetic alternatives, such as polypropylene, are cheaper and dominate the packaging market.

C. Quality Control

  • Maintaining uniform quality is a challenge, especially for export-grade jute.

D. Limited Awareness

  • Many consumers and industries are still unaware of jute’s versatility and environmental benefits.

5. Future Prospects of the Jute Market

The jute market is expected to grow at a CAGR of 10% from 2025 to 2030, driven by increasing awareness about sustainability. Key opportunities lie in:

  • Technological Upgrades: Improved processing techniques will expand jute’s usability across industries.

  • Emerging Applications: Jute-based bioplastics and composites have vast potential in replacing non-renewable materials.

  • E-commerce Expansion: Online platforms provide a global marketplace for jute products, connecting rural producers to international buyers.

The jute market is entering a golden era as industries and consumers alike prioritize sustainability. With its versatility, affordability, and eco-friendliness, jute is well-positioned to dominate the textile, packaging, and construction industries. For jute producers, exporters, and innovators, 2025 presents immense opportunities to harness the full potential of this remarkable fiber while contributing to a greener planet.

Jute production in India 2024

In 2024, India continues to be the leading global producer of jute, producing 70% of the world’s supply. West Bengal is the largest contributor, accounting for about 80% of India’s total jute production. The state benefits from fertile soil, abundant water from the Ganges and Brahmaputra rivers, and favorable climatic conditions. Other significant contributors include Assam, Bihar, Odisha, and Meghalaya, which have seen growth in both traditional and organic jute farming practices​.

The Indian government has been supporting jute production through initiatives like increasing the Minimum Support Price (MSP) for raw jute. For the 2024-25 season, the MSP has been set at ₹5,335 per quintal, representing a 122% increase over the past decade. Additionally, record procurement levels of over 6.24 lakh bales in the 2023-24 season have bolstered farmers’ incomes and encouraged sustainable practices​.

Jute’s importance lies not only in its agricultural prominence but also in its industrial applications, including the production of bags, mats, ropes, and handicrafts. Its biodegradability and eco-friendliness align with global trends favoring sustainable materials​.

Jute industry economic discussion

The jute industry plays a vital role in the economies of major producing nations, particularly India and Bangladesh, due to its significance in employment, trade, and sustainability initiatives.

Economic Contributions

  • Employment Generation: The jute sector is labor-intensive, employing millions directly and indirectly. In India alone, over 4 million farmers and workers rely on jute cultivation and processing​. In Bangladesh, the jute industry supports 3.5 million people, with the country being the second-largest producer globally​.

  • Export Revenue: Jute and jute products contribute significantly to export earnings. Bangladesh’s jute exports are projected to surpass $1 billion annually due to increasing global demand for eco-friendly products​.India also exports jute products, including bags, mats, and yarn, tapping into European and North American markets​.

  • Government Support: Governments have introduced policies like Minimum Support Price (MSP) in India and subsidies for farmers to encourage cultivation. For instance, the MSP for raw jute in India was raised to ₹5,335 per quintal for the 2024-25 season, boosting farmers’ incomes​.

  • Sustainability and Demand: Growing awareness about plastic pollution has driven demand for biodegradable materials, positioning jute as a sustainable alternative. This trend has opened markets for jute-based packaging and handicrafts​.

Challenges

The jute industry faces several challenges that impact its growth and sustainability, despite its significant economic and environmental potential. These challenges are spread across production, processing, and market dynamics:

1. Production Challenges

Dependence on Weather: Jute cultivation is highly weather-sensitive, with excessive rainfall or drought adversely affecting yields. This makes production unpredictable and risky for farmers​.

High Input Costs: Rising costs of seeds, labor, and fertilizers reduce profitability for farmers, discouraging cultivation​.

Limited Land Availability: Competing crops like rice often take priority over jute due to their higher market value and government support.

2. Processing and Manufacturing Issues

Aging Infrastructure: Many jute mills, especially in India and Bangladesh, operate with outdated machinery, leading to inefficiencies and lower product quality​.

High Production Costs: Power shortages, expensive raw materials, and transportation costs inflate the overall expenses in jute processing​.

Lack of Innovation: The industry struggles with limited diversification and innovation, relying heavily on traditional products like sacks and ropes instead of exploring value-added applications such as geotextiles and bio-composites.

3. Market and Economic Barriers

Volatile Prices: Jute prices are subject to global market fluctuations, which affect both producers and exporters. This instability discourages investment in the sector.

Competition from Synthetics: Despite its environmental benefits, jute faces stiff competition from cheaper and more durable synthetic materials, particularly in the packaging industry​.

Limited Awareness: Many consumers and industries remain unaware of the advantages of jute products, restricting its demand in global markets​.

4. Policy and Institutional Challenges

Inadequate Government Support: While there are policies like MSP in India, the benefits often fail to reach all stakeholders. Corruption and inefficiencies in distribution hinder the intended outcomes​.

Export Barriers: Tariff and non-tariff barriers in global markets affect the competitiveness of jute exports, especially in regions with stringent quality and certification requirements.

5. Environmental Concerns

Pollution from Processing: Traditional jute processing involves retting, which can lead to water pollution if not managed properly. This can harm the environment and communities nearby.

Way Forward

Addressing these challenges requires:

Modernizing Mills: Investing in technology to improve efficiency and diversify product offerings.

Farmer Support: Providing subsidies, training, and better access to high-yield seeds.

Global Branding: Marketing jute as a sustainable alternative to synthetic materials to tap into eco-conscious markets.

Policy Reforms: Strengthening supply chains, ensuring fair prices, and facilitating exports through favorable trade agreements.

Despite these challenges, the jute industry holds immense potential to grow, driven by increasing global demand for sustainable and eco-friendly materials.

Future Prospects

The future of the jute industry appears promising as global demand for sustainable materials rises. Key prospects include technological advancements, expanding applications, and increasing governmental and private sector investments:

1. Growing Demand for Eco-Friendly Products

Plastic Alternatives: As regulations against single-use plastics tighten globally, jute products are expected to see a significant rise in demand. Items like jute bags, packaging materials, and composite alternatives are gaining popularity​.

Global Awareness: Eco-conscious consumers in Europe, North America, and Asia are driving the market for biodegradable and sustainable products, placing jute at the forefront.

2. Diversification of Applications

Geotextiles: The use of jute in geotextiles for soil erosion control, road construction, and embankments is growing, offering a high-value market​.

Bio-Composites and Technical Textiles: Jute fibers are being researched for applications in automobiles, furniture, and even construction, which could create new markets​.

Fashion and Lifestyle Products: Jute is increasingly used in apparel, footwear, and home decor, showcasing its versatility beyond traditional applications.

3. Technological Advancements

Improved Processing: Automation and modernization in jute mills are improving productivity and product quality.

Innovative Research: Development of blended fabrics (e.g., jute-cotton, jute-silk) and treatments to make jute softer and more durable are enhancing its appeal in the textile sector​.

4. Supportive Policies and Investments

Government Initiatives: Governments in producing countries are introducing incentives, subsidies, and export benefits to support the industry. India’s MSP for jute and Bangladesh’s focus on diversifying jute products are examples​.

Private Sector Engagement: Collaborations between private companies and research institutions are driving innovation and market expansion.

5. Export Opportunities

Emerging Markets: Countries in Africa, South America, and parts of Asia are increasingly importing jute for industrial and commercial use.

Value-Added Exports: Finished jute products like bags, rugs, and handicrafts fetch higher returns in international markets.

6. Circular Economy and Sustainability Goals

Jute aligns perfectly with the global push for a circular economy due to its biodegradability, renewability, and low carbon footprint. Companies adopting sustainable supply chains are turning to jute-based solutions.

Challenges to Address

To fully realize its potential, the industry needs to overcome challenges such as price volatility, competition from synthetic alternatives, and outdated processing techniques.

Conclusion

The jute industry is poised to thrive in 2025 and beyond, fueled by the green revolution and rising global environmental consciousness. With investments in innovation, modernization, and marketing, jute can solidify its position as a cornerstone of the sustainable economy.

The jute industry is thus not only an economic backbone for producing countries but also a key player in global sustainability efforts.

One response to “Jute Market Overview: Jute production in India 2024”

  1. Textile Fibers And Their Classification In 2025
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Selim Reza

Selim Reza is the founder and editor of Garments Educations, a platform dedicated to sharing knowledge on apparel, textiles, lifestyle, and hair care, and human fashion trends.

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